About Siliconcoach
Siliconcoach is making a significant impact in the world of sport, education, clinical practice and sports retail. Our customers are amongst the most successful organisations in the world and include Nike, numerous national academys and institutes of sport, ICC cricket nations, and many of the world’s leading Rugby Unions.
Siliconcoach is also used by sports retailers and manufacturers such as Mizuno, Asics, and New Balance. Additionally, Siliconcoach developed the software for bicycle manufacturer Specialized’s renowned Body Geometry bike fitting system.
Our technology has been adopted within classrooms, giving teachers the ability to visually convey the principles of movement, biomechanics and functional anatomy. Siliconcoach has proven to be a dynamic learning tool that ultimately leads to a greater understanding for teacher and student; coach and athlete; clinician and patient.
Founded in 1997 by New Zealand biomechanist Joe Morrison, siliconcoach has grown into one of the world’s most successful video analysis companies. A company based on our passion for sport and a firm belief that video analysis can assist in improving and assessing physical performance, rehabilitation, professional development and learning.
Siliconcoach is a committed team of programmers, biomechanists, physical educators and marketing executives who all share a desire to provide simple–to–use products that make a difference.
Siliconcoach Staff
Joe Morrison, CEO
With six years of army training under his belt, and a Masters in Biomechanics, Joe Morrison set about revolutionizing the use of video analysis in sport in 1995. Utlising his biomechanics knowledge, he learnt programming so he could build a video–capture software program that allowed coaches and athletes to break down, study and improve biomechanical technique – a swimming stroke, the running stride, a cricket shot, a golf swing – and from there Siliconcoach was born. Under Joe’s entrepreneurial leadership style, the company Siliconcoach has grown into one of the world’s most successful video analysis companies and now delivers solutions in sports, health, education and retail.
”We’ve done that by building a committed team of programmers, biomechanists, physical educators and health experts who all share a desire to provide simple–to–use products that make a difference.“
Contact: joe@siliconcoach.com
Graeme Burborough, General Manager
Graeme Burborough has been with Siliconcoach since 2006, utilizing his management skills from 20 years in the finance sector. As well as managing the company, Graeme, who is a keen runner and mountain biker, also looks after the Retail Channel’s bike and shoe fitting product sales ”We’ve got an amazing team here working on some great technology. I’ve seen the company evolve over the years and the development of the new web–based product – The Zone – adds a whole new level of interaction with our retail customers based around provision of employee training programmes.“ When not in the office, Graeme spends time with his family in Central Otago, where he can easily pursue his varied sporting interests of mountain biking, snow skiing and jogging as well as indulging in an occasional sampling of the local produce.
Contact: graeme@siliconcoach.com
Chris Latta
Chris started his career in the education, after completing a BSc at Otago University, and was instrumental in forming the Educational Technology Unit at the Otago Polytechnic. Chris then moved to London working as Technical Lead for a major advertising agency Ogilvy Interactive, where he worked on contracts for clients such as Ford, the TV licencing authority and Clearmoney.On returning to Dunedin in 2007 he worked as a senior developer for Siliconcoach and formed his own consulting company Cugini Technology. Since 2009, he has led the growing team of programmers at Siliconcoach.
Contact: chris@siliconcoach.com
Steve Stanley
Education Channel and Specialised Team Leader
Steve graduated from Otago University with a Bachelor of Physical Education and a Masters degree in Physical Education in 1992. He has worked as a Research Officer and Lecturer at the Auckland University of Technology in the School of Physiotherapy, where he helped establish the Research Unit, undertook research projects and published in the area of clinical biomechanics. He is also a trained physiotherapist, and was a Senior Lecturer in the School of Physiotherapy in the late 1990s. Since 2006, Stan has been based in San Francisco, where he looks after Siliconcoach in the US market, which includes the Specialized Bicycles account. In his spare time he gets into the outdoors on bike, boat or feet.
Contact: stan@siliconcoach.com
Andrew Wood (Woody)
Programmer
Woody is a vital cog in the Siliconcoach development machine and although he can turn his hand to anything, he generally works on software code that handles the video images and drawings that magically appear on your screen when you are using our software. Living in the sunniest part of New Zealand, Marlborough, makes it easy for Woody to get outdoors and engage in his main sporting interest – cycling. When not programming, he trains regularly and races long distance events like the 100km Grape ride that does a loop around the wine growing areas near the top of the South Island. He assures us that any stops for wine tasting are only during the training rides. Although you won’t usually be talking to Woody, you will see the work he does every time you use one of our products.
Andrew ’Woody’ Wood on the 100km Grape Ride
Tionette Stoddard
Sports Channel and Coaching Pathways Project Manager
An Olympian, Tionette spent six years Skeleton Racing, which involved pushing a 30kg sled for 30m before launching herself into a prone position on the sled and negotiating her way head first down a 1500m bobsleigh track; through a series of hair–raising corners, at speeds up to 140km/hr with her face just inches from the ice! Skeleton racing takes commitment and drive, and Tionette has combined these skills with her degree in Exercise Science from Griffith University to help sports teams all around the world perfect their performance with the use of Siliconcoach software. She knows just what it takes to get to the top of a sport; and she understands how Siliconcoach products can get you there quicker.
Contact: tionette@siliconcoach.com
Celia Pisasale
ClinicalClinical Business Development
With a Masters in Health Information and Information Systems (Clinical Informatics) and a Bachelor of Business in Health Information Management, Celia has expert skills in Australasian health business and clinical systems integration.
Originally from Brisbane, Celia has consolidated her career with senior positions in large tertiary hospitals, including working for the Deputy Director General, Queensland Health, and as a Specialist Consultant in Clinical Informatics. Celia has also worked for MIMS Vivendi Universal, and as a lecturer at Queensland University of Technology.
After shifting to Dunedin last year, Celia joined the Siliconcoach team, bringing her health information knowledge to the fore as Siliconcoach builds up its purpose–built Clinical video analysis software.
Contact: celia@siliconcoach.com
Dan Thomas
Marketing
Dan is a keen outdoors man who spent his early 20s managing Dive HQ and retail store, Element in Queenstown and leading dive tours to the Doubtful Sounds and Stewart Island. As a keen mountain biker, he spent several years in the UK checking out the trails in the Highlands and around Ben Nevis while working for TIso Blues, specialising in ski and snowboard boot–fitting where he learnt all about how the little things make a big difference. Following on from his OE, Dan came back to Otago to study sport marketing and he is now putting his knowledge to use marketing Siliconcoach Video Analysis product in Sport, Education, Clinical and Retail.
Contact: dan@siliconcoach.com
Ferg d’Ardis
Global Sales
Irishman Ferg d’Ardis is a dedicated Siliconcoach software user. He put TimeWarp to work perfecting his bodybuilding, which saw him go from an amateur to being ranked 3rd at the NZ Nationals within 12 months. So he’s the perfect person to lead Siliconcoach sales around the world. ”Sales of products that work as well as Siliconcoach is one of the things I enjoy most. The opportunity to meet and speak to a lot a new people, most of whom are from a sporting background, is a lot of fun.“ Despite his meteor–like rise in the world of bodybuilding, Ferg is not one to rest on his laurels – he is also a keen runner (undertaking his first mountain marathon last year), rugby player and has been known to partake in the odd game of golf.
Contact: ferg@siliconcoach.com
Jodie Lewis, Adminstrator
David Templeton, Programmer
Adam Monteith, Support
News and Published Articles
Video Analysis Software (VAS) International, Inc. Signs Alliance Agreement with Siliconcoach.
WOODSTOCK, GA. January 19, 2011- VAS along with Siliconcoach today announced they have signed a strategic alliance agreement, which allows VAS and Siliconcoach to supply the US football and soccer communities with their combined suite of biomechanics/sports related suite of products with its Sideline Coach/Trainer™ and KickersTime ™ suite of products. Now college bound football kickers, soccer players and coaching professionals will have for the first time an "on-demand" portal for video analysis and feedback dedicated to serving the needs of this growing niche market.
In evaluating various partners, VAS and Siliconcoach have concluded that the synergy between these two dedicated organizations serving the pure athlete and coaching professional, along the expertise of their staffs and the potential for the mutual markets have been a persuasive reason for entering into this partnership.
"For over a year we have been internally working on designing our specific video analysis software applications for the athlete and coach dedicated to being the pure “kicking specialist” and coaching professional who needs a simple yet robust “on the field” and “beyond the field” way to capture and analyze every aspect of the kick. In Silicon Coach we have found not only a world-class leader, but one that shares our corporate goals. We are positive that both companies will derive important benefits from this effort." said Marc Nolan CEO of VAS International, Inc.
"Siliconcoach Limited is pleased to add VAS International to a growing list of strategic partners globally that are taking the Siliconcoach suite of products and adapting them for use in their specialist areas. When assessing a potential partnership with VAS Siliconcoach was most impressed with the company’s expertise in the specialist area of “kicking” as it relates to football and soccer. We look forward to a successful relationship with VAS." said Graeme Burborough GM of Siliconcoach Ltd.
Active Education, December, 2010.
Digital Video In Physical Education.
By Jarrod Robinson
One of my favourite memories from my junior sporting years is a video of me running a 400m at the Victorian Championships. To this very day, I still find myself watching it when I feel like taking a trip down memory lane. However, the purpose of filming the race all those years ago was not based on fuelling any future nostalgia, but giving me an avenue to see my race in a completely different light.
The next step in using digital video in sports classes is to incorporate some form of video analysis.....This can be taken a step further by introducing some simple-to-use video analysis software such as Timewarp 4. Using the software and a camcorder connected to a laptop, Timewarp allows teachers or students to review movement immediately after it has been performed..
If teachers are after a more advanced video analysis then they cannot look past The Zone by Silicon Coach. The Zone allows teachers and sports coaches to analyse videos in a completely online, web-based/ no software required environment. From the first experience, teachers will immediately notice the benefits of being able to review videos within The Zone.
- Optimum Health Performance USA using Siliconcoach Pro in its Performance Analysis Read this in full.
- 28th September 2010 - Siliconcoach leads world-first on-line coach education project Read this in full.
- 20th May, 2010 - Indian Cricket Uses Siliconcoach Technology Read this in full.
- 20th May, 2010 - Siliconcoach releases Specialized BG FIT DATA support site Read this in full.
- 12th February, 2010 - Siliconcoach Ambassador to Compete at Vancouver Winter Olympics Read this in full.
- 23rd November, 2009 - Dialed in Motion Gait Analysis Read this in full.
- 18th August, 2009 - Silicon Surf Coaching Read this in full.
- 18th August, 2009 - Specialized and Saxo Bank professional cycling Read this in full.
- 18th August, 2009 - Plummeting headfirst to glory Read this in full.
- 7th May, 2009 - Test skipper Ricky Ponting has turned to hi-tech Read this in full.
- 4th May, 2009 - npower Cricket in the Park Read this in full.
- 26th March, 2009 - High Speed Video - Here Now! Read this in full.
- 26th March, 2009 - Dialed in Motion takes to the road in Aussie. Read this in full.
Our Customers
Our customers are amongst the most successful organisations in the world and include Nike, numerous national academys and institutes of sport, ICC cricket nations, and many of the world’s leading Rugby Unions.
Siliconcoach is also used by sports retailers and manufacturers such as Mizuno, Asics, and New Balance. Additionally, Siliconcoach developed the software for bicycle manufacturer Specialized’s renowned Body Geometry bike fitting system.
Siliconcoach has over 10,000 users worldwide. Below are a selection of customer testimonials.
Sport
- New Zealand Rugby Union
- England Rugby
- Ian Ferguson MBE
- Torbay Sports
- England & Wales Cricket Board
- Jumpers Rebound Centre
- Win Tennis
- New Zealand Academy of Sport
- New Zealand Cricket
- Western Force Rugby Union
- Western Australia Institute of Sport
- Stanford University
Education
- Kristin School
- University of Bath
- Dublin City University
- Otago University
- Physical Education New Zealand
- Roehampton University
- Torbay Sports Partnership
Clinical
- Northcross Physiotherpay & Rehabilitation
- Physio in the City Ltd
- Bodyfactor Active Rehabilitation
- Cardiff University
Siliconcoach Partners
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Suffolk Sport
Siliconcoach is proud to be the official video analysis partner for Suffolk Sport.
See more... -
Team BEDS&LUTON
Siliconcoach is proud to be the official video analysis partner for Team BEDS&LUTON.
See more... -
USA Triathlon
Siliconcoach is proud to be the official video analysis partner for USA Triathlon (USAT).
See more... -
Exercise & Sport Science Australia
Siliconcoach is proud to be the official video analysis partner for Exercise & Sport Science Australia (ESSA).
See more... -
Isle of Wight Cricket Board
The Isle of Wight Cricket Board and Siliconcoach have joined together to bring you the Isle of Wight Cricket Board Zone.
See more...
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Pete Williams: Cricket
Having worked within cricket circles for 14 years with ECB coaching qualifications you could almost call Pete "Mr. Cricket" he is passionate about the game at al levels and just as passionate about the use of siliconcoach as a core coaching aid in any sporting environment.
See more... -
Tony Mordaunt: Badminton
Tony Mordaunt is currently the Oceania Coach / Player Development Manager, for Oceanic Badminton he is a man with a wealth of coaching experience having spent 17 years as a professional coach working in countries such as England, Denmark, South Korea, Malaysia and New Zealand he has a pretty good understanding of what works as a coach and what doe not.
So, you can take it on very strong accord when Tony tells you that siliconcoach video analysis software makes a difference it really makes a difference!
See more... -
Tionette Stoddard: Skeleton racer
An Olympian, Tionette spent six years Skeleton Racing, which involved pushing a 30kg sled for 30m before launching herself into a prone position on the sled and negotiating her way head first down a 1500m bobsleigh track; through a series of hair–raising corners, at speeds up to 140km/hr with her face just inches from the ice...She knows just what it takes to get to the top of a sport; and she understands how Siliconcoach products can get you there quicker.
See more... -
Kevin Woolcott: Tennis
Tennislife is an innovative tennis development centre, Kevin was one of the first coaches in the world to use video analysis in an online manner ,whereby you send video of the stroke you wish to be analyzed to Kevin he then completes the analysis on the video provided and sends back you to for review.
So if you are looking for advice on how siliconcoach can be incorporated into your tennis coaching program contact Kevin
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Martin Dunn: Surf Coach
Surfcoach.com is a surfing training business established by Martin, offering both on-the-beach and online coaching programs.
If you are looking for advice on how siliconcoach can be incorporated into your surf coaching program contact Martin today.
See more... -
Anna Thomas & Jonathan Duncan: Scotland and Nth England
Now based in Edinburgh Jonathan and Anna are more focused on their golf swing and running styles than poolside technique, the one thing that has not changed is their belief in siliconcoach.
With a hands on knowledge of siliconcoach products Jonathan and Anna are valuable assets to the siliconcoach Ambassador family, if you are based in the north of England or Scotland or looking to make the most of siliconcoach in a sporting discipline contact Anna or Jonathan today.
Research using Siliconcoach Software
Click on a title below to find out more about the article
- Artificial intelligence in sports biomechanics: New dawn or false hope? To view click here.
- Assessing dynamic knee joint range of motion using siliconcoach. To view click here.
- Cadence selection affects metabolic responses during cycling and subsequent running time to fatigue. To view click here.
- Characteristics of anterior cruciate ligament injuries in Australian Football. To view click here.
- Disk degeneration and fast bowling in cricket: an intervention study. To view click here.
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